How Two Law Firm Executives Started Pareto Legal
Bo Royal spent years as CMO of a Philadelphia injury firm.
Jake Barufkin built analytics systems at eBay before joining the same firm as its Chief Data Officer.
Together, they encountered the challenges you’re probably now facing with lawyer marketing agencies: lack of transparency. Campaigns with substandard results. Absence of the data infrastructure to connect advertising spend to signed cases. Lackluster industry knowledge.
After applying Fortune 500 rigor to the firm’s advertising, they figured out what worked. Then they itched to multiply their impact.
Pareto Legal is the default digital advertising growth partner for plaintiff-side law firms
The legal marketing world is broken: “trusted” agencies trap firms by controlling their assets (e.g., websites, ad accounts), while generalist marketers bluff their way into one of the most cutthroat and expensive arenas in advertising.
We aim to transform the landscape by helping ambitious law firms scale intelligently and aggressively: connecting every ad dollar to a signed case.
How Are We Different?
We set up the tracking infrastructure required to accurately measure your digital ad ROI
We use that data to identify bottlenecks and optimize your case acquisition costs
You own your marketing assets from day one: accounts, data, and creatives
We identify your 20% to scale your campaigns profitably, not recklessly
What’s with the name “Pareto”?
A minority (about 20 percent, as per Italian economist Vilfredo Pareto) of your law firm’s advertising campaigns, audiences, ads, landing pages, and marketing tactics in general drive the majority of your signed cases.
Most agencies try to do a little bit of everything. We focus on finding your 20 percent and doing more of what works.
When you win, we win
Our team members are laser-focused on running world-class digital advertising campaigns for injury law firms. We’ve done this dozens of times and invested in the training, systems, and growth to keep getting better at it.
Client Retention Rate
Average Client Tenure
Of Clients 2x Case Volume In Year One
What Are Clients Are Saying
What Are Clients Are Saying
I’ve worked with Pareto PPC for three years and I could not be happier with the results. Their attention to detail and ability to organize large amounts of data allows them to promote your business in both creative and cost-effective ways. They also truly care about your business and its success, which lends to a great support system to help you along the way.
Emma Robison
Founding Partner, Lemon Law Group LLC
