How Snyder Law Group Achieved 117% More Cases in 6 Months

Our initial audit revealed that over 40% of ad spend was leaking to irrelevant markets and search terms. We immediately corrected geographic targeting to focus exclusively on high-value markets in Maryland and D.C., and eliminated wasteful keywords unrelated to personal injury. This ensured every advertising dollar reached qualified prospects actively searching for legal help.

The firm had concentrated 100% of their budget in standard Google PPC campaigns, missing critical opportunities. We launched Google Local Services Ads to capture high-intent, bottom-funnel leads, and introduced Facebook and Instagram Ads for awareness and retargeting. Within days of launching these channels, the firm saw measurable lifts in phone calls, form submissions, and live chat leads.

We identified that organic search visibility had flatlined for nearly two years, limiting sustainable lead flow. We connected Snyder Law Group with our SEO partner, Ranked Legal, who delivered 20% organic traffic growth and 136% more organic conversions in under 4 months—creating a foundation for long-term case generation beyond paid media.