Kalikhman & Rayz LLC is a personal injury law firm based in Huntingdon Valley, Pennsylvania. Founded in 2005, the firm had historically handled a variety of case types including immigration, DUI, and criminal matters alongside personal injury work.
In early 2023, the firm hired Pareto Legal to help reposition their practice, optimize marketing investments, and scale their personal injury case volume.
Before partnering with Pareto Legal, Kalikhman & Rayz faced several critical obstacles preventing growth:
Our initial website assessment revealed that high-traffic pages were leaking potential clients. We implemented strategic enhancements including a Google review widget to showcase K&R’s client testimonials, Intaker live chat to provide an additional contact method, and one-click call functionality for mobile users. We also refocused messaging to prominently feature the firm’s motor vehicle accident and personal injury expertise.
We discovered K&R’s LSA account was misconfigured to attract general legal inquiries instead of personal injury leads. After correcting the targeting, we implemented ReviewTec to automate Google review requests. This strategy generated over 250 five-star reviews in 9 months, dramatically improving K&R’s LSA visibility and credibility compared to competitors.
We integrated unique tracking IDs across K&R’s marketing stack—connecting their advertising platforms with Lawmatics (lead management) and Clio (case management). This closed-loop tracking allowed us to calculate true digital advertising ROI and feed conversion data back into advertising campaigns, enabling us to automatically optimize budget allocation toward campaigns, audiences, ads, and keywords that generated actual signed cases, not just leads.
I’ve known about Pareto Legal for many years, and after working with another company, I finally decided to move my firm’s marketing to Pareto. Looking back, it’s one of the best business decisions I’ve made in the past 20 years. Like many law firms, we were focused on handling cases and hoping the numbers worked out at the end of the year, without much planning or efficiency. Pareto brought a true business mindset to our marketing, helping us create clear plans and budgets based on revenue potential. Within a year of working with Pareto Legal, our new intakes increased by more than 300%. They helped us implement systems and processes with the same team we’ve had for years, while also establishing discipline and both short- and long-term goals for the firm. I would recommend Pareto Legal to anyone—except my competitors.
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