Testimonials

This engagement became a model for how legacy firms can modernize their marketing and intake systems without losing the trust and heritage their brand was built on. By clarifying its message, aligning ad strategy with search intent, and optimizing spend, KK&O unlocked over triple the case volume from digital channels—all while reducing acquisition costs.

Jason Krasno

KK&O

I’ve known about Pareto Legal for many years, and after working with another company, I finally decided to move my firm’s marketing to Pareto. Looking back, it’s one of the best business decisions I’ve made in the past 20 years. Like many law firms, we were focused on handling cases and hoping the numbers worked out at the end of the year, without much planning or efficiency. Pareto brought a true business mindset to our marketing, helping us create clear plans and budgets based on revenue potential. Within a year of working with Pareto Legal, our new intakes increased by more than 300%. They helped us implement systems and processes with the same team we’ve had for years, while also establishing discipline and both short- and long-term goals for the firm. I would recommend Pareto Legal to anyone—except my competitors.

Lawrence Kalikhman

Kalikhman & Rayz, LLC

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I’ve worked with Pareto PPC for three years and I could not be happier with the results. Their attention to detail and ability to organize large amounts of data allows them to promote your business in both creative and cost-effective ways. They also truly care about your business and its success, which lends to a great support system to help you along the way.

Emma Robison

Founding Partner, Lemon Law Group LLC

In August 2024, we made a major strategic shift in our firm—refocusing entirely on our core practice areas and gradually turning away cases outside that scope. It was a necessary move, but also a daunting one, which led me to look for a marketing agency I could truly trust to take over our advertising.

I spoke with several agencies, but Bo immediately stood out. He connected me with other attorneys who each described how Pareto had fundamentally changed their businesses. It didn’t take long for me to see the value in Jake and the rest of the team.

Pareto has been instrumental in helping us not only reach our goals, but set new revenue records. From 2024 to 2025, we generated an additional half-million dollars in revenue and increased total case volume in our core practice areas by nearly 60%.

I was initially hesitant about working with an account manager due to a prior bad experience with a large agency, but I genuinely can’t imagine executing our marketing strategy without Alex. Pareto consistently goes above and beyond to optimize our campaigns, and just as importantly, they’ve added meaningful operational value to our firm as a whole. I appreciated the candor of Pareto’s other clients, and I would be remiss not to endorse the agency for helping me build the firm I once only imagined—one with more revenue and more personal freedom than I’ve ever had at any point in my career.

Seth Crabtree