Digital Advertising For Lawyers That Delivers Results Cases
We’re the only digital advertising-focused law firm marketing agency that leverages strategic frameworks, conversion rate optimization and analytics to drive attributable cases and ROI.
We Help Leading Plaintiff-Based Law Firms Like Yours
Generalist Lawyer Marketing Delivers Tactics & Checked Boxes. We Get You ROI!
At the beginning, you can probably get away with a generalist SEO agency that ranks you on some keywords and builds you a flashy website. But the stakes are high when you’re running Google Ads campaigns with over $20k+/month in budget.
Do you really want to have a generalist manage all of that spend and risk burning your firm's hard-earned dollars?
Pareto Legal is a specialized digital advertising team that only helps ambitious law firms.
Generalist Marketing Agency Way
- Your agency counts “leads” but can’t tell you which campaigns drove signed cases.
- Your ads are working, but your intake can’t convert. More leads just means more wasted opportunity.
- Your agency owns your Google Ads account.
- Your agency tries to do a little bit of everything.
- You show up for injury lawyer terms in ChatGPT, but your digital advertising is leaking dollars.
The Pareto Legal Way
- UTMs, click IDs, offline conversions, full CRM integration. You map what we see.
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Pareto Score™ diagnoses your complete system: intake speed, qualification, and conversions.
- You own your marketing assets: Ad accounts, your website and landing pages, and your data.
- You track and find the 20% tactics/channels that work, and do more of them.
- You understand the true ROI of any specific campaign, channel, and tactic.
Lawyer Advertising That Delivers Cases
From improper campaign target to inaccurate lead tracking, learn more about the law firm marketing problems we’ve solved for our clients.
How KK&O Achieved 302% More Cases in 6 Months
Krasno Krasno & Onwudinjo (KK&O) is an award-winning Workers’ Compensation and Social Security Disability law firm with 12 office locations across Pennsylvania. By 2018, KK&O
How Snyder Law Group Achieved 117% More Cases in 6 Months
The Snyder Law Group is a premier personal injury firm based in Baltimore, Maryland, serving clients across Maryland and Washington, D.C. The firm specializes in
How Kalikhman & Rayz Achieved 250% More Personal Injury Cases in 9 Months
Kalikhman & Rayz LLC is a personal injury law firm based in Huntingdon Valley, Pennsylvania. Founded in 2005, the firm had historically handled a variety
How Robison Lemon Law Group Built a $700K Case Pipeline in 6 Months
Robison Lemon Law Group was founded in January 2018 by Emma Robison, a consumer protection attorney specializing in California’s Lemon Law. As a solo practitioner
Generalist Lawyer Marketing Delivers Tactics & Checked Boxes. We Get You ROI!
We Work With Growth Minded Plaintiff Law Firms Across Practice Areas
Personal Injury
Workers’ Compensation
Criminal Defense
Immigration
Family Law
Bankruptcy
Social Security Disability
Book A Free Strategy Call
Over 50 5-Star Reviews From Law Firms Like Yours
We get results, we communicate and we act in our clients’ best interests – don’t just take our word for it though.
We’re now able to predict where we need to spend money so that we can get the best quality of our cases. They have increased our leads by over 110 percent. And the leads turn into cases for us. With the work they have done on our intake system, they have increased the number of cases we open up per week by 80 percent.
Jason Krasno
KK&O
When Did Your Marketing Agency Last Ask About Your Case Acquisition Targets?
Most lawyer marketing agencies promise results and end up sharing the increase in traffic and “leads”. Pareto Legal sets up your data infrastructure to be held accountable for driving cases. We’re the only agency that wants your law firm to truly track the ROI of each campaign and help you achieve your revenue goals.
Here's who we work best with:
Need more cases? Looking to increase your law firm’s profits? Book a complimentary strategy call today.