Spending $50K+/Month on Google Ads?
Our assessment will deliver your law firm more cases (or you get $500).
Most law firms we audit are wasting at least 20% of their ad budget on campaigns that don’t convert to signed cases. Our team (led by a former law firm CMO) will pinpoint exactly where your dollars are leaking and show you how to fix it.
- See which 20% of your budget drives 80% of signed cases
- Uncover intake gaps costing you half your leads
- Know your true cost-per-signed-case (not cost-per-click)
- Walk away with a prioritized playbook (even if you don’t hire us)
Request Your Free Assessment
No spam · 15-min diagnostic call · No pressure
We Help Leading Plaintiff-Based Law Firms Like Yours
You'll Walk Away With a Clear, Prioritized Action Plan
Whether you work with us or not. The Pareto Score Assessment evaluates the five areas most agencies never touch:
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Strategy & Positioning
Are you targeting the right cases at the right cost? We evaluate whether your firm's positioning matches your growth goals. -
Marketing Execution
Are your campaigns, landing pages, and creatives actually converting (or just burning budget)? -
Intake & Call Systems
Are leads slipping through the cracks before they become signed cases? Most firms lose 50%+ of opportunities here. -
Data & Attribution
Can you trace a signed case back to the exact ad that drove it? We set up Fortune 500-grade tracking to make this possible. -
Reputation & Retention
Is your brand strong enough to lower acquisition costs over time? Reviews, referrals, and retention all play a role.
Client Retention Rate
Average Client Tenure
Of Clients 2x Case Volume In Year One
600+ PI Firms Audited
Built by a Law Firm CMO Who Lived Your Challenges
Bo Royal is a legal marketing strategist who has helped dozens of personal injury and employment law firms dramatically increase their case volume through data-driven digital strategy. After leading growth for a top Philadelphia injury firm (quadrupling its online case pipeline) Bo launched Pareto Legal, where he and his team now support small and mid-sized firms nationwide.
Under his leadership, Pareto has become a go-to partner for firms looking to build reliable seven- and eight-figure pipelines, strengthen their intake performance, and compete with larger regional players. Today Bo serves on the advisory board of the same firm he helped scale, all while sharing his insights on podcasts and reinvesting his success into community impact initiatives.
How Are We Different?
We set up the tracking infrastructure required to accurately measure your digital ad ROI
We use that data to identify bottlenecks and optimize your case acquisition costs
You own your marketing assets from day one: accounts, data, and creatives
We identify your 20% to scale your campaigns profitably, not recklessly
Results We've Delivered
Growth oriented law firms. Real case growth. Real accountability.
How KK&O Achieved 302% More Cases in 6 Months
Krasno Krasno & Onwudinjo (KK&O) is an award-winning Workers’ Compensation and Social Security Disability law firm with 12 office locations across Pennsylvania. By 2018, KK&O
How Snyder Law Group Achieved 117% More Cases in 6 Months
The Snyder Law Group is a premier personal injury firm based in Baltimore, Maryland, serving clients across Maryland and Washington, D.C. The firm specializes in
How Kalikhman & Rayz Achieved 250% More Personal Injury Cases in 9 Months
Kalikhman & Rayz LLC is a personal injury law firm based in Huntingdon Valley, Pennsylvania. Founded in 2005, the firm had historically handled a variety
How Robison Lemon Law Group Built a $700K Case Pipeline in 6 Months
Robison Lemon Law Group was founded in January 2018 by Emma Robison, a consumer protection attorney specializing in California’s Lemon Law. As a solo practitioner
Krasno Krasno & Onwudinjo (KK&O) is an award-winning Workers’ Compensation and Social Security Disability law firm with 12 office locations across Pennsylvania. By 2018, KK&O was looking for a partner to accelerate case volume through digital marketing.
The Snyder Law Group is a premier personal injury firm based in Baltimore, Maryland, serving clients across Maryland and Washington, D.C. The firm specializes in personal injury, workers’ compensation, and medical malpractice cases.
Kalikhman & Rayz LLC is a personal injury law firm based in Huntingdon Valley, Pennsylvania. Founded in 2005, the firm had historically handled a variety of practice areas and was looking to scale its PI caseload.
Robison Lemon Law Group was founded in January 2018 by Emma Robison, a consumer protection attorney specializing in California’s Lemon Law. As a solo practitioner, she needed a marketing partner to build a scalable pipeline.
This engagement became a model for how legacy firms can modernize their marketing and intake systems without losing the trust and heritage their brand was built on. By clarifying its message, aligning ad strategy with search intent, and optimizing spend, KK&O unlocked over triple the case volume from digital channels—all while reducing acquisition costs.
Jason Krasno
KK&O
I’ve known about Pareto Legal for many years, and after working with another company, I finally decided to move my firm’s marketing to Pareto. Looking back, it’s one of the best business decisions I’ve made in the past 20 years. Like many law firms, we were focused on handling cases and hoping the numbers worked out at the end of the year, without much planning or efficiency. Pareto brought a true business mindset to our marketing, helping us create clear plans and budgets based on revenue potential. Within a year of working with Pareto Legal, our new intakes increased by more than 300%. They helped us implement systems and processes with the same team we’ve had for years, while also establishing discipline and both short- and long-term goals for the firm. I would recommend Pareto Legal to anyone—except my competitors.
Lawrence Kalikhman
Kalikhman & Rayz, LLC
I’ve worked with Pareto PPC for three years and I could not be happier with the results. Their attention to detail and ability to organize large amounts of data allows them to promote your business in both creative and cost-effective ways. They also truly care about your business and its success, which lends to a great support system to help you along the way.
Emma Robison
Founding Partner, Lemon Law Group LLC
Ready to Stop Guessing and Start Scaling?
Request your free Pareto Score Assessment. If we can’t identify opportunities to drive more cases, we’ll send you $500.
15-minute diagnostic call · No pressure, no pitch · Speak directly with our senior team