OTT Advertising For Lawyers
Roughly 9 in 10 U.S. households own a connected TV device. We place programmatic and CTV ads on the screens people already stream on: Roku, Fire TV, smart TVs, and more.
Our Law Firm Programmatic Campaigns Deliver Results
How KK&O Achieved 302% More Cases in 6 Months
Krasno Krasno & Onwudinjo (KK&O) is an award-winning Workers’ Compensation and Social Security Disability law firm with 12 office locations across Pennsylvania. By 2018, KK&O
How Snyder Law Group Achieved 117% More Cases in 6 Months
The Snyder Law Group is a premier personal injury firm based in Baltimore, Maryland, serving clients across Maryland and Washington, D.C. The firm specializes in
How Kalikhman & Rayz Achieved 250% More Personal Injury Cases in 9 Months
Kalikhman & Rayz LLC is a personal injury law firm based in Huntingdon Valley, Pennsylvania. Founded in 2005, the firm had historically handled a variety
How Robison Lemon Law Group Built a $700K Case Pipeline in 6 Months
Robison Lemon Law Group was founded in January 2018 by Emma Robison, a consumer protection attorney specializing in California’s Lemon Law. As a solo practitioner
Our Approach to Programmatic and OTT for Law Firms
Qualify the Audience
We start with your target audience: who you actually want to reach, by location, practice area, and case intent. The audience gets defined before a dollar is spent.
Build the Creative
Programmatic and OTT are carried by video advertising and display creative. We set up the assets and the offer so the ad earns attention on a television-sized screen.
Buy the Right Inventory
We select the streaming and display inventory that reaches your defined audience, and layer geofencing where it sharpens the target.
Wire Up Measurement
We connect the ad campaign to your analytics and intake so awareness spend can be traced to calls, consultations, and intake, not just impressions.
Optimize Toward Intake
We move budget toward the zones, creative, and inventory producing qualified intake, and cut what does not.
What Devices Are OTT Ads Served On?
OTT and CTV ads follow your audience across the screens they stream on, and most of that viewing happens on the TV itself.
Smart TVs
Streaming Sticks & Boxes
Game Consoles
Mobile Phones
Tablets
Desktop & Laptop
How We Track Performance With OTT Advertising
Awareness spend shouldn’t be a black box. We measure OTT the whole way down, from households reached to site visits, and report it in plain numbers.
Households Reached
Unique homes your ad was delivered into.
Video Completion Rate
Share of viewers who watch the full ad, roughly 95% on CTV.
Reach & Frequency
How many households saw it, and how often.
Ad Recall Lift
Measured lift in viewers who remember your firm.
View-Through Site Visits
Reached households that later visit your site.
How We Work vs. a Generalist Marketing Agency
A Generalist Agency
- Sells you reach and impressions as the result
- Runs OTT the same way for a law firm as for a retailer
- Reports on views, completion rates, and clicks
- Treats geofencing as the whole product
- Splits your attention across dozens of industries
The Pareto Way
- Ties every impression back to calls, consultations, and intake
- Runs this only for plaintiff-side law firms, and only as an awareness layer beside search
- Reports on what awareness spend does to intake
- Uses geofencing as one tactic inside the stack, with the bar rules built in
- Works with law firms all day, every day
What Our Clients Say
“This engagement became a model for how legacy firms can modernize their marketing and intake systems without losing the trust and heritage their brand was built on. By clarifying its message, aligning ad strategy with search intent, and optimizing spend, KK&O unlocked over triple the case volume from digital channels—all while reducing acquisition costs.”
Jason Krasno
KK&O
I’ve worked with Pareto PPC for three years and I could not be happier with the results. Their attention to detail and ability to organize large amounts of data allows them to promote your business in both creative and cost-effective ways. They also truly care about your business and its success, which lends to a great support system to help you along the way.
Emma Robison
Founding Partner, Lemon Law Group LLC
“This engagement became a model for how legacy firms can modernize their marketing and intake systems without losing the trust and heritage their brand was built on. By clarifying its message, aligning ad strategy with search intent, and optimizing spend, KK&O unlocked over triple the case volume from digital channels—all while reducing acquisition costs.”
Jason Krasno
KK&O
I’ve worked with Pareto PPC for three years and I could not be happier with the results. Their attention to detail and ability to organize large amounts of data allows them to promote your business in both creative and cost-effective ways. They also truly care about your business and its success, which lends to a great support system to help you along the way.
Emma Robison
Founding Partner, Lemon Law Group LLC
Client Retention Rate
Average Client Tenure
Of Clients 2x Case Volume In Year One
We Are a Full-Service Digital Advertising Agency for Law Firms
Frequently Asked Questions (FAQ)
What Is OTT and CTV Advertising, and How Can It Help My Law Firm?
OTT is video delivered over the internet instead of cable, and CTV is the connected television it plays on. For a law firm, it means running a television-quality ad to a defined local audience on the streaming services they already use, without buying a broadcast slot.
It functions as an awareness layer that keeps your firm familiar to potential clients before they need a lawyer.
How Is Programmatic/OTT Different from Google Ads or LSAs?
Search and Local Service Ads capture people the moment they look for a lawyer. Programmatic and OTT reach people earlier, near a location or an interest, before they ever open a search engine.
One is bottom-of-funnel capture, the other is awareness. They are strongest run together, not as substitutes.
How Does OTT and Geofencing Targeting Actually Work?
You define an audience by location, and devices that enter a geofenced zone move into a targetable pool tied to a mobile ad ID. From there, delivery extends across mobile, web, and connected-TV inventory for that same qualified audience.
A cross-device graph comes into play only in our addressable, household-level geofencing tier, where an uploaded address list is matched to property records and extended across every device tied to that household. Standard zone-entry geofencing does not use graph matching; the target is always a place and a general audience, never a person you know needs a lawyer.
How Do You Measure Results on a Channel That Isn’t Click-Based?
Attribution here is probabilistic, not click-for-click. Walk-in and view-through metrics show influence and direction; they do not prove a case on their own.
We treat the dashboard as directional, then tie it back to your intake and CRM so the real question stays the same: cost per qualified intake, not cost per impression.
Is Programmatic and Geofencing Advertising Compliant with Bar Rules?
Advertising to a place and a general audience is generally treated like a billboard or internet ad, not a solicitation. Directing a message to a specific person you know needs a lawyer is different, and several states also restrict sensitive locations such as emergency rooms and accident sites.
Bar rules are not the whole picture. Washington and Nevada ban geofencing near medical facilities under state health-data privacy law, separate from bar ethics and regardless of framing. Connecticut does the same for mental-health, reproductive-health, and sexual-health facilities.
The rules are set state by state and change, so the safe approach is to confirm the current rules in every jurisdiction you advertise in. Our geofencing guide covers the specifics.
Where Does Programmatic/OTT Fit in My Overall Budget?
As a starting model, many firms run roughly 80% of budget on direct response and 20% on awareness and cold traffic, with the balance shifting toward awareness as the firm grows. This is not a hard rule, just a way to frame it.
Programmatic and OTT live in that awareness portion, alongside search rather than instead of it.
How Many U.S. Households Actually Have a Connected TV?
According to Leichtman Research Group’s Connected TVs 2023 study, 88% of U.S. TV households own at least one internet-connected TV device — a smart TV, a streaming stick or box like Roku or Fire TV, or a connected game console — up from just 44% a decade earlier. A more recent 2026 Video Advertising Bureau report puts household CTV ownership at 86%.
Either way, running OTT and CTV ads means reaching viewers on the same screen where they do most of their television watching — not a niche add-on device.